Biodiversity is Us: getting 700 million visitors to Zoos and Aquariums to act
WAZA is launching its biggest global campaign on biodiversity to date - Biodiversity is Us.
13 May 2014, Gland, Switzerland / Bristol, United Kingdom- Zoos and Aquariums are taking the lead in getting people to act to preserve biodiversity, which is shrinking at an alarming rate. WAZA, the World Association of Zoos and Aquariums, is launching its biggest global campaign on biodiversity to date to reach out to as many as 700 million visitors to Zoos and Aquariums annually - Biodiversity is Us.
Lee Ehmke, WAZA President, at the occasion of the 8th International Zoo and Aquarium Marketing Conference, says : "This is WAZA's most ambitious public awareness campaign to date -Biodiversity is Us- designed to provide a coordinated and customizable suite of tools that member institutions can use to engage their visitors and supporters in the global effort to combat biodiversity loss."
The loss of species is not just a disaster for the environment; it's a disaster for us. We rely on the planet having rich biodiversity (variety of life) for us to lead healthy and prosperous lives. The exciting and innovative selection of tools
highlight the connections between humans and the environment. By fascinating visitors with biodiversity, through stunning animals and facts, they will become part of an active community willing to make positive changes for the environment. These simple every day actions combined have a huge positive impact.
"Biodiversity is shrinking fast, but this could all change if we all take action. Through Biodiversity is Us we aim to show people why we all need to take urgent action and how. As well as being fun and rewarding, many of the
actions suggested can result in us leading healthier lives!"
Through a series of films, posters, social media updates and a free interactive App, Biodiversity is Us aims to help us all understand more about the importance of biodiversity, its link with our lives and our futures, and
inspire action by showing us the many small ways we can make a difference.
The complete Press Release is available as a PDF. Click on the following link to download it: WAZA Biodiversity is us media release.
About The World
Association of Zoos and Aquariums
World Association of Zoos and Aquariums (WAZA) is a global organisation that
harmonises the principles, policies, practices and strategy for zoos and
aquariums worldwide. Via regional associations WAZA reaches over 1,300 leading
zoos and aquariums. WAZA is the unifying representative of the global zoo and
aquarium community and works in partnership with international conservation
organisations such as IUCN and non-government organisations to ensure
high standards of animal welfare and to achieve conservation in zoos and
aquariums (ex situ) and in nature (in situ).
WAZA Facts and Figures
more than 700 million visitors a year, the world's 1,300 leading zoos and
aquariums have a unique potential to attract, inspire and mobilise mass public
engagement for species and habitat conservation. By making a direct connection
between people and wildlife, zoos and aquariums educate the public on
biodiversity conservation, human welfare, livelihoods and poverty alleviation
and hence promote environmentally sustainable development and social and
political change. The additional funding produced from entrance tickets to zoos
and aquariums is spent on conservation projects around the world, creating
major conservation implementation and funding agencies. Collectively, this can
match or surpass the contributions of some other leading global conservation
70% of the world's population living in cities by 2030, zoos and aquariums
offer a vital connection to the importance of biodiversity in our lives.
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