International Year of Biodiversity wins the Green Award as best global environmental campaign

Date: 2010/12/20

 

"Biodiversity is Life. Biodiversity is our Life"

 

With the slogan "Biodiversity is Life. Biodiversity is our Life", the United Nations International Year of Biodiversity (IYB) won the coveted 2010 Green Award for best Global Campaign in recognition of the strength of a campaign that inspired activities throughout the world that showcase the value and beauty of biodiversity. The Secretariat of the Convention on Biological Diversity (CBD) has served as the United Nations' focal point for the Year.


The award ceremony took place at London's Natural History Museum on 2 December with more than 400 guests. The ceremony was attended by Sir David Attenborough, Britain's best loved naturalist with more than 50 years of broadcast experience including the BBC Life series. Sir David Attenborough received the lifetime achievement award. Rt. Hon. Chris Huhne, Secretary of State for Energy and Climate Change, delivered a key note address. Mr Eric Falt, the Assistant Director-General of the United Nations Educational, Scientific and Cultural Organization (UNESCO), also addressed the participants.


"The celebrations organized for the International Year of Biodiversity by the citizens and Governments of 191 countries and partners around the world have been an extraordinary human experience aimed at reconnecting people with nature. It has demonstrated the resolve of the people of the world to protect life on Earth," said Ahmed Djoghlaf, Executive Secretary of the Convention on Biological Diversity. "The 2010 Green Award is recognition of and tribute paid to people of the world for this achievement."

 

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