A new App to help species conservation
SPECIES ON THE EDGE APP – Connecting with Conservation
Acclaimed by the US Apple Store as New and Noteworthy, the Species on the Edge app is a detailed guide to 365 species on The IUCN Red List of Threatened SpeciesTM.
The app, published by Collins with developers Aimer Media, is an indispensible guide for nature lovers, environmental enthusiasts, and anyone concerned about the state of the world's flora and fauna. It allows users to browse and learn about threatened and endangered species around the world. A screencast of the app's features can be viewed here.
The Red List is compiled by the International Union for Conservation of Nature (IUCN), and is the world's most widely recognised list of threatened and endangered species. In the latest IUCN Red List update, one in four mammals, one in eight birds, and more than one in three amphibians are at risk of extinction. This rate of extinction has been unprecedented since the disappearance of dinosaurs 65 million years ago.
This thought-provoking app not only highlights the problems, but provides some of the possible methods for halting the decline.
Species on the Edge app allows users to:
- See profiles of species from the official list of threatened plants and animals
- Learn the classification of species by IUCN Red List categories, from ‘Least Concern' to ‘Extinct in the Wild'
- See stunning photographs and a location map for each species
- Read authoritative descriptive texts
- Bookmark one's favourite species
- Share any entry on Facebook, Twitter or by email
Users are able to find out about a wide range of species, including:
- What conservation methods are helping the Blue-throated Macaw (of Bolivia)
- Where the Pinta Island Tortoise once roamed, in theGalápagos Islands
- What efforts are being done to help the 47 remaining Floreana Mockingbirds (of Ecuador)
- The reasons behind the dramatic loss of the Globosa Mangrove (particularly on the coasts of South America)
- Why the Javan Rhino is one of the world's most threatened large mammals
About The IUCN Red List:
The IUCN Red List plays a prominent role in guiding conservation activities of governments, NGOs and scientific institutions. Their scientifically rigorous approach used to determine the risk of extinction has become a world standard. In order to produce the IUCN Red List of Threatened Species, IUCN's Global Species Programme, working with IUCN's Species Survival Commission (SSC) and other Red List partners, draws on a network of scientists and partner organizations, working in almost every country in the world; they come together to provide what is considered to be the most complete scientific knowledge on the conservation status of known species.
Species on the Edge App
Available to purchase from the iTunes store | Launched at £1.99
For further information, or to request a complimentary download
please contact Selina Van Orden or Georgina Hill at Deliberate PR
firstname.lastname@example.org / 0207 221 3395 / 0781 422 3530