Communication, Education and Public Awareness (CEPA)

Article 13 of the Convention on Biological Diversity (CBD), an international treaty ratified by some 180 nations, recognises the need to create awareness and educate the public in the field of conservation. Without communication, education and public awareness (CEPA), the risk of continuing conflicts over biodiversity management, ongoing degradation and loss of ecosystems, their functions and services, will rise.


Chapter 36 of the United Nations' Agenda 21, dealing with the promotion of education, awareness and training, emphasises the importance of zoos and aquariums in this field by proposing to the Contracting Parties: "Countries should promote, as appropriate, environmentally sound leisure and tourism activities, building on the Hague Declaration of Tourism (1989) and the current programmes of the World Tourism Organisation and UNEP, making suitable use of museums, heritage sites, zoos, botanical gardens, national parks and other protected areas."