Marketing Activities of the World Association of Zoos and Aquariums

The marketing efforts of WAZA have two goals: They are partially aimed at increasing awareness of environmental problems WITHIN the Zoo Community and to encourage the WAZA constituency to become actively involved in a wide range of conservation issues. On the other hand, WAZA aims at informing governments, international NGOs and other stakeholders OUTSIDE the zoo world about the already considerable, and steadily increasing contribution the members of the WAZA Network make to enhance the conservation of species, populations and habitats.

One of the tools for reaching the goal of increasing awareness within the Zoo Community are the Zoo Marketing Conferences jointly organized by WAZA and EAZA at biannual intervals.