WAZA Conservation Projects
In the years 2000/2001, WAZA organised three in situ conservation workshops searching for a strategy on how WAZA should become more involved in in situ conservation. One recommendation was that WAZA (with the goal of becoming an internationally recognised conservation organisation) should brand suitable conservation projects. The idea behind the WAZA branding is to create a win-win situation: the brand promotes the project, and the brand allows WAZA to use the project to convey what zoos and aquariums do for conservation globally.
Projects (or programmes) are branded on application, with three sets of endorsement criteria, focusing on biological, operational, and institutional and partnership issues. Applications have to meet the criteria set forth by the WAZA Executive Office. Applications may be submitted by either the project receiving support from member(s) of WAZA or a WAZA member providing support to the project. Since inception of the scheme in 2003, the number of WAZA-branded projects has steadily increased to currently 234.